It is important to understand that accusing the human race of wrong doing is the last thing I want to do. I believe that the human race is meant to advance. But, with these advancements come consequences that affect our environment. Earth needs us to slow down. I feel that finding alternatives to enable us to advance yet give planet Earth a chance to breathe is the way to go. These ways can be natural yet empowering to the people who use them.

We all know that everything lies in a balance. It is not as simple as passing laws to ban practices that affect our environment. For every decision, there are consequences, most affecting the lives of people who are directly involved with them. The ban on cars will no doubt be a positive for the environment. However, people who are affected by this decision will range from the people who produce cars to the people who use them. This is why, the Paris Climate of 2015 is so important. Instead of a blanket rule to cut high emission industries, it allows signatories to set targets for themselves to reduce carbon emissions by the year 2020.

Singapore as a small island country has pledged to reduce its emissions by 36% by 2030 while the Obama administration, committed the U.S. to reducing carbon emissions by 26 to 28% by 2025. What this means is that these countries have either to cut their major emission mechanisms such as industries and transportation. Or, the leaders of these countries could take this as an opportunity to look into alternatives such as solar power. Either or, the cost to the country is large as alternative practices could also mean cost in re-training workers. However, the future will be a positive and exciting one.

The paradigm shift here is to go beyond the traditional framework of “Reduce, Reuse, Recycle” and to find Alternatives. We have to maintain the traditional framework because no matter how much we find better ways, if people were to waste, we still do not have a lead in this race. The inclusion of “Alternatives” to the traditional framework may very well push us decades ahead in Earth conservation.

EarthBiz was created specifically because I find great potential for Entrepreneurs to do their part for the environment. In fact, Entrepreneurs are in a powerful position to make this paradigm shift towards Alternatives. We already have Elon Musk to look up to Together, we can make planet Earth breathe easy again.


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